Retail Atmospherics: Scent Marketing – What Success Really Smells Like
Published by Nicola HanlonThe smell of success is no longer a figurative expression in the world of retail. Scent marketing rivalry has always... View Article
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Top 5 Christmas Tech Gifts Of 2014 – Tried and Tested
Published by Nicola HanlonStill looking for the perfect present for your technology-obsessed spouse or sibling but finding yourself bamboozled when the sales assistant... View Article
“Retailers Locked In Game of “Chicken” With Shoppers Since Black Friday” – How To Act Now
Published by Nicola HanlonIt seems there’s one major topic trending in retail news over the past week, and that’s the vigorous game of... View Article
Retail Music: The Psychology Behind The Beats
Published by Nicola Hanlon“If we went into shops only when we needed to buy something, and if once in there we bought only... View Article
How to Lose a Customer in 10 Minutes…
Published by Nicola HanlonWhat Do Customers Define as a Negative Shopping Experience? Trying to resist the appeal of the front door while... View Article
Choosing the Right Loyalty Program – Customer Engagement for Fashion Retailers Part 3/3
Published by Nicola HanlonIn Part 1 and 2 of Customer Engagement for Fashion Retailers, it was discussed how a strong social media presence... View Article
Fashion Retailers: Why Your Brand Needs a Blogger – Customer Engagement Part 2/3
Published by Nicola HanlonIn part one of Customer Engagement for Fashion Retailers, it was discussed how the power-structure of the fashion industry has... View Article
Establishing a Strong Social Media Presence: Customer Engagement for Fashion Retailers, Part 1/3
Published by Nicola HanlonThe fashion industry has long waved goodbye to the snobbery and elitism that was once associated with its fashion houses,... View Article
3 Christmas Marketing Must-Do's – For Every Business
Published by Nicola HanlonBIG Marketing ≠ Smart Marketing Christmas is looming upon us once again and so begins the Advertising Warfare that has Marketers... View Article
3 Ways Love/Hate Will Drive Your Sales This Week
Published by Nicola HanlonHere we go, talking about Love/Hate again… Yes, we’re all aware that Love/Hate is just about the biggest and most-talked... View Article