What are the mobile marketing tips to take away? It’s true that 2013 is upon us and it already feels... View Article
John Wannamaker (the father of modern advertising) famously once said – “Half the money I spend on advertising is wasted;... View Article
If you have ever thought about learning how to build a mobile database and starting a mobile marketing campaign then... View Article
What on Earth is a mobile marketing CTR? Mobile marketing has been around for a long time now and has... View Article
During less opulent times like these, the knee jerk reaction of many small businesses can be to massively reduce their marketing budget or even to axe it altogether. However as people have less and less money to spend and with business owners fighting harder than ever for each customer, forgetting about marketing can be a death kneel for a small business. Instead SME's should be re-evaluating and refocusing their marketing efforts on the people who are most likely to spend their hard earned cash buying their product or service. In short they should be concentrating on getting the maximum possible ROI for every marketing and advertising euro spent. By marketing to those who are most likely to buy from you, you can cut your marketing budget but still experience increased sales.