By dealing with Irish retailers every day, we’ve noticed that most of them suffered from the following 3 problems:
- The competition with online retailers is getting tougher and tougher.
- Their footfall is decreasing during the major holidays, or if the weather is bad.
- Their customers seem to be more and more price-sensitive.
As a retailer, the most common answers to your issues are to either lower your margins to a minimum, decrease your overheads, or invest heavily in newspaper or radio ads.
Even though these solutions could help you to breathe for some time, we found that they rarely work in a long-term basis.
In fact, we found that the solution to these 3 problems lays in focusing on your existing customers.
- It is 6 to 7 times cheaper to keep an existing customer rather than acquiring a new one. (source)
- 80% of your future revenue will come from 20% of your current customers (source)
- On average, a loyal customer is worth up to 10 times as much as their first purchase (source).
To help you to get started (as we understand it’s never easy to take the time to think about those things), we are launching the Mobile Loyalty Accelerator Programme.
This programme contains:
- Free coaching: we will work with you to create the best mobile loyalty strategy for your business.
- Free materials: we will provide, for free, the marketing materials for your first 1000 customers.
- And Free data entry: we will take care of handling your customer database so you don’t have to (for free for the first 1000 customers).
So who can apply to this programme?
Every Irish retailers with a physical location: convenience store, clothing shop, electronics, pharmacy, etc…
How to apply? Follow the link below!
PS: if you have any questions or queries regarding this programme, send me an email!
Categorised in: Grow Your Business