How to retain customers? As a business owner, you’ve definitely asked yourself this question at least once. You also have... View Article
Marketing for Business
The footfall in your store is quite good and new customers seem to visit your outlet everyday. Potential clients seem... View Article
Everybody around you is talking about social media and you can see all your competitors promoting their Facebook Accounts, their... View Article
During less opulent times like these, the knee jerk reaction of many small businesses can be to massively reduce their marketing budget or even to axe it altogether. However as people have less and less money to spend and with business owners fighting harder than ever for each customer, forgetting about marketing can be a death kneel for a small business. Instead SME's should be re-evaluating and refocusing their marketing efforts on the people who are most likely to spend their hard earned cash buying their product or service. In short they should be concentrating on getting the maximum possible ROI for every marketing and advertising euro spent. By marketing to those who are most likely to buy from you, you can cut your marketing budget but still experience increased sales.